Autonomous and driverless vehicle technology will present automotive designers and vehicle manufacturers with a completely new and radical approach to the way in which vehicle interiors are designed and operate.
New technology will allow passengers to spend less time driving and more time doing other things, which could radically change the way consumers make their buying decisions.
The Autonomous Vehicle Interior Design & Technology Symposium is exclusively dedicated to the study of future interior design, innovative seating configuration, ergonomics, control systems and HMI, in-car entertainment and connectivity, onboard wellness and safety challenges, as well as many other interior opportunities and challenges offered by increased vehicle autonomy.
senior solutions architect
Synopsis: With the proliferation of larger TFT displays for instrument cluster applications in vehicle cockpits, we see a move toward fully digital, reconfigurable graphical instrument clusters. In addition to more dynamic content including graphical needles and gauges and the introduction of 3D artifacts, we also see the elimination of separate circuitry and LEDs to host telltales, instead placing telltale graphical icons directly on the display. Relocation of the telltales has a dramatic impact on hardware and software architectures, and the design processes employed. This presentation will explore the impact of this newly imposed safety requirement and propose strategies to help meet these requirements.
lighting technology expert
Synopsis: This presentation will explore the possible illumination environments in AVs, which will include clear/tinted/non-transparent windows. It will outline the most suitable display technology, plus the locations, positions and size. It will also cover optical parameters, including viewing angle and luminescence for multiple seating positions. It will also consider other illumination, and how this will affect screen usage.
VP strategic automotive initiatives
Synopsis: This presentation will discuss how current automotive engineering software must evolve for future cars to be engineered efficiently. As engineering emphasis shifts from exterior styling and drivetrain to interior design, comfort and convenience, the tools that interior decorators and stylists use today will meld with those of mechanical, electrical and software engineers. New disciplines in the shadows today, such as comfort engineering or user experience engineering, will play a greater role. Trade-offs between these disciplines will need to be considered, along with more familiar areas like performance, manufacturability and cost.
founder and CEO
Synopsis: Auto manufacturers are working to uncover what people need to feel comfortable in autonomous vehicles. The stakes are high, as people are much quicker to forgive other humans than they are to forgive technologies when they fail. Should the technology fail, it can take six to eight seconds for a passenger to be able to operate the vehicle. Interior design standards will be critical, as passengers need to be able to confidently and quickly take over controls. Chris Rockwell will discuss the need for developing standards in autonomous vehicles, and how to design the controls with the human psyche in mind.
managing partner - engineering solutions
P3 North America
Synopsis: Complex features in vehicles continue to be added and adopted at a rapid pace. Advanced visualizations and new icons are being introduced every model year with limited standardization. New safety features require increased levels of driver and dealer education to ensure they are understood and used properly. Designers and engineers need to consider the complex user experience that exists in vehicles today, and deliver clear and usable solutions to consumers. After a brief benchmark of industry examples, Colin will present technical and strategic recommendations to improve the user experience in today’s vehicles in addition to the interiors of tomorrow.
head of UX automotive
Synopsis: The automotive industry is changing. Autonomous driving pushes car manufacturers to change their messaging focus from function to a new experience in the car, emphasizing the comfort of the passenger. As a result, the car will be a very different place in the long run. Henry James, who authored The Great Good Place, stated that there will be three 'enjoyable places' for humans: at home, at work and when mobile in the car. The presentation will focus on new ways to interact with your car.
Moritz von Grotthuss
gestigon – a Valeo brand
Synopsis: Mobility is changing. Today, we sit in the car in a very standardized manner. But this will change with ADAS L3/L4/L5, when the responsibility for driving will shift toward an automated vehicle and passengers' time is freed up. If we want to use this freedom in a reasonable, enjoyable and meaningful manner, safety and mobility experience need to be rethought. Interior Cocoon is a concept to create a safe, flexible, super-personal vehicle interior enabling customized ride experiences.
executive director driver interaction and HMI
Synopsis: Integrating the consumer into the product development process for new mobility solutions, including automated vehicles, will be critical to creating a successful product introduction. But what do US consumers want compared with those in China or Germany? Within this session, Kristin will explore J.D. Power’s latest global consumer research surrounding automated vehicles.
Suburban Collection Showplace
46100 Grand River Ave
Novi, MI 48374